Start with useful navigation
Organize collections around the way customers shop. Keep menus understandable and make search easy to find.
Give products room to speak
Use clear product imagery, helpful descriptions, sizing information, and accurate availability. Answer the questions shoppers ask before they purchase.
Consider every screen
Review your store on phones as carefully as on desktop. Make important actions accessible, content readable, and checkout straightforward.
Improve with evidence
Look for friction in real customer journeys. Test focused changes and review their results before making larger decisions.
Your next step: walk through one real purchase.
Choose a product and follow the journey from discovery to checkout on a phone. Note every unanswered question along the way.